Expression of Interest: Marketing through Popular Chinese E-commerce Platforms

With China's digitalisation, the way of advertising and promoting products has shifted to social media. Right before the biggest e-commerce festival in China - the Double 11 sales, this workshop will help Australian small business / business people better understand how to use popular Chinese e-commerce platforms to maximise efficiency when engaging with their Chinese partners and clients as well as expanding the Chinese market, domestically and internationally. The participants will also have the opportunity to practice utilising several Chinese social media & e-commerce platforms.

For expression of ineterest, please click here, or contact Ms Ada Wang at ada.wang@unimelb.edu.au.